Tips on How to Nurture Leads and Prospects

Nuturing leads is different for each school. We’ve provided you with our tips on nurturing your leads:

• Send an email immediately after a lead submits their information on the lead campaign

• If your lead does not respond to that initial email, follow up with a phone call the next day offering to answer any questions they may have

• If there is still no response from your lead, follow up with an email 3 days later inviting them to try a class

• Call the lead 1 week later to invite them to another class if they have not responded to the previous invitation

• Continue to follow up with emails 1 month, 3 months, 6 months, and 1 year later offering them exclusive deals on memberships

Create a plan to follow up with those leads that came to try a class, but did not sign up for a membership as well

Remember to set tasks in your Kicksite system to ensure that you remember to follow-up!