---
title: What is the difference between a contact and a prospect?
description: Kicksite's Biz-Builder allows you to gather sign-up information for both prospects and contacts, but what's the difference between the two?
---

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# What is the difference between a contact and a prospect?

Kicksite's Biz-Builder allows you to gather sign-up information for both prospects and contacts, but what's the difference between the two?

- **A prospect** is someone that you would consider a viable candidate to become a future student
- This person is local and someone that you would like to start nurturing as a lead or trial member
- Marking someone as a prospect could trigger automations or Message Flows to help guide them toward conversion
- Prospects can be included in General Announcements and can be assigned individual agreements

- **A contact** is someone that you would *not* consider a viable candidate to become a future student
- This could be a person that is not local or may be a student at another school
- Contacts do not trigger any automations or Message Flows
- Contacts cannot be sent messages or sign agreements outside of a Biz-Builder

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