What is the difference between a contact and a prospect?

Kicksite's Biz-Builder allows you to gather sign-up information for both prospects and contacts, but what's the difference between the two?

• A prospect is someone that you would consider a viable candidate to become a future student
• This person is local and someone that you would like to start nurturing as a lead or trial member
• Marking someone as a prospect could trigger automations or Message Flows to help guide them toward conversion
• Prospects can be included in General Announcements and can be assigned individual agreements

• A contact is someone that you would not consider a viable candidate to become a future student
• This could be a person that is not local or may be a student at another school
• Contacts do not trigger any automations or Message Flows
• Contacts cannot be sent messages or sign agreements outside of a Biz-Builder